Advertising vs Public Relations

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Media Relations, Healthcare Public Relations, Entertainment PR firms, Healthcare Public Relations, Communication Agency are all necessary for the survival of a business.

Many businesses believe that advertising and public relations play the same role for their business and if they do advertising they don't need PR, and vice versa.

However, both PR and advertising have completely different roles for your business, which are important to understand to help you reach your target market and achieve your business goals.



Advertising is creating paid announcements to be promoted through different types of media including online, print, television, outdoor and radio.



On the other hand, PR is a strategic communication process that builds mutually beneficial relationships between organisations and the public.


When you are advertising for an ad you can say whatever you want, but consumers often consider it as biased as you are paying for it, but when you show the PR story to the reporter, you don't have much of a say in it. and controlling the message you want to deliver is the biggest difference between PR and Advertising.   

It seems that advertisements have longer shelf life as they are creative and people often like them but once the ad is played or forwarded its life is over. on the contrary the Internet has extended the shelf life of the PR campaigns. If the story is worthwhile it will be there in market for longest of times. As PR stories will often run online and also appears in variety of search engines.




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